New Breed Archery Offers the Hot New “BLADE” with Mossy Oak’s New Break-Up® COUNTRY™ Camo

New Breed Blade

New Breed Blade

Fultondale, AL (March 16, 2015)- New Breed Archery, innovators of industry-leading archery equipment, is pleased to announce the offering of Mossy Oak’s new Break-Up COUNTRY camouflage pattern on their newest bow, the BLADE. This offering makes New Breed one of the first bow manufacturers to offer this exciting new camouflage pattern on their equipment!

“We are thrilled to be offering the Mossy Oak’s new Country camo pattern on the BLADE,” said Kyle Null, President, New Breed Archery. “Our goal is to set the bar for excellence and innovation, and we are committed to offering our customers the latest and greatest products and technology the industry has to offer.”

Using dramatically larger limbs, leaves, bark, branches and other digitally enhanced natural elements, the new Mossy Oak Break-Up COUNTRY combats your outline and blends you in with the terrain like no pattern before.

The new Blade distances itself from the competition with its cutting edge gusset brace riser, titanium bolt kit with stainless steel hardware, a fluted riser, two-piece extended pocket design and an adjustable cable guard.

If you’re in the market for a bow that offers a smooth draw, speed and stealth, the search is over, the New Breed BLADE draped in Mossy Oak Break-Up COUNTRY has it all.

For more information on New Breed Archery’s BLADE and the complete line of New Breed Archery Product offerings, contact New Breed Archery at (888) 363-3545 or visit

For Hi-Res images and all media related requests, please contact Eddie Stevenson at or visit

Weatherby® Selects Driftwood Media Inc., as Media Relations Agency of Record


Paso Robles, CA.-Weatherby® has chosen Driftwood Media, Inc., to assist with its overall media relations and external communication efforts.

Effective immediately, Driftwood Media will assist the internal Weatherby marketing team with an aggressive media relations campaign designed to support its complete line of superior hunting rifles, sporting and tactical firearms.

“The legendary Weatherby name is synonymous with quality, accuracy and innovation,“ said Eddie Stevenson, President, Driftwood Media. “Their products are unrivaled in the firearms industry and we are thrilled to represent such an iconic brand. Weatherby is poised to set new standards and I look forward to helping them tell their story to firearms enthusiasts around the world!”

For the latest Weatherby press releases, announcements and creative content please contact:

Taylor Nahrgang,, (805) 227-2634


Eddie Stevenson,, (210) 259-8491

About Weatherby

Founded in 1945, Weatherby, Inc.’s line features the distinctive WBY-X™ products as well as the popular Vanguard® and legendary Mark V® rifles (production and custom), Threat Response® shotguns and rifles, semi-auto and pump shotguns, premium ammunition and security/shooting accessories. For more information, go to The company is based in Paso Robles, Calif., and invites all hunters and shooters to visit its free online community at or Facebook page at Follow @weatherbyinc on Twitter.


UA Brand House-Chicago

UA Brand House-Chicago

Global performance brand expands to Chicago’s Magnificent Mile with its largest Brand House opening

Baltimore, MD (March 5, 2015) – Under Armour (NYSE:UA) will open the doors of its newest specialty retail location tomorrow at 600 North Michigan Avenue on Chicago’s Magnificent Mile, the city’s premier retail destination. With a focus on cutting-edge products and design, the Chicago Brand House will serve as a stunning example of the brand’s commitment to offering customers a superior shopping experience.

UA Hunt and Fish set to receive extensive floorspace at new UA Chicago Brand House

UA Hunt and Fish set to receive extensive floorspace at new UA Chicago Brand House

Featuring men’s, women’s and youth apparel, footwear and equipment, the Chicago Brand House will be the region’s signature space to shop a full line of Under Armour® products that make athletes look, feel and perform their best. Under Armour’s newest store will feature two floors of the brand’s latest innovations across various product categories, including outdoor, team sports, training, running, golf, studio, youth, footwear and cleats. Chicago’s Brand House is also the first to offer specialized shops for UA Hunt and UA Fish, featuring the most technical apparel and footwear for this audience.

The Chicago Brand House features nearly 30,000 square feet of interactive retail space and delivers a fully immersive brand experience, telling the brand story through digital displays that inform and inspire. The retail concept has been successfully executed in other premium locations, including New York City’s SoHo neighborhood, the brand’s hometown of Baltimore, MD and Tyson’s Corner in McLean, VA.

“Opening a Brand House on Chicago’s Magnificent Mile allows us to establish Under Armour’s presence in one of the most vibrant and iconic shopping destinations around the globe,” said Susie McCabe, Senior Vice President of Global Retail. “The Under Armour Chicago Brand House will be our largest retail location in the world and highlights our commitment to innovation and will provide consumers with an elevated experience when shopping for apparel and footwear, as well as digital devices and wearables.”

Serving as a retail hub for the Under Armour Connected Fitness™ platform, the Chicago Brand House contains the brand’s first-ever wearables bar, offering a range of industry-leading fitness devices from brands such as Garmin, Pebble and Misfit, with others to be added in the near future. These activity trackers and sports watches will all integrate with UA Record™, the world’s most comprehensive health and fitness network dedicated to changing the way all athletes train, perform and live. For more information visit

Under Armour’s newest specialty retail location also reinforces the brand’s connection to Chicago and the surrounding areas. A large living wall inspired by the Wrigley Field ivy will be a focal point within the space, and the Brand House will also offer localized Chicago apparel that celebrates the legacy of the city in both sport and style. Under Armour has existing partnerships with iconic local athletic institutions, including the Chicago Cubs, University of Notre Dame and Northwestern University.

o celebrate the store opening, Under Armour is hosting an Earn Your Armour™ Chicago Challenge, a virtual obstacle course which challenges participants to run down Michigan Avenue, kayak down the Chicago River and stair climb up the Willis Tower, ending with a photo-finish on the sky deck. The Earn Your Armour Chicago Challenge will take place at Pioneer Court (3/6, 11 a.m. – 6 p.m. CST) and Shamrock Shuffle (3/27, 10 a.m. – 8 p.m. and 3/28, 9 a.m. – 6 p.m. CST).

The Chicago Brand House will be open Monday – Saturday 10:00 a.m. to 9:00 p.m., on Sundays 11:00 a.m. to 7:00 p.m. and can be reached at 312-690-5094. For more information on Under Armour and the Under Armour® Brand House, please visit and @UnderArmour on Twitter and Instagram using #UAChicago.

About Under Armour, Inc.

Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand’s innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company’s website at

New Breed Archery Expands Industry Reach, Top Competitive Anglers, Andy Morgan and David Mullins, to Pro-Staff


Fultondale, AL- Today, New Breed Archery, innovators of industry-leading archery equipment, announced professional anglers, Andy Morgan and David Mullins, to their brand’s competitive Pro-Staff roster.

“New Breed Archery has a universal determination to connect with all members of the outdoor family,” said Grady Phillips, Co-Owner, New Breed Archery. “Andy and David are exceptional outdoorsmen that can connect us with an audience that inherently loves to hunt. We are excited to have them tell the New Breed story to all fishermen during the 2015 competition season.”

Andy Morgan is a seasoned veteran in the FLW (Fishing League Worldwide), ranking first overall in the 2013 and 2014 seasons. An avid hunter and outdoorsman, Andy currently hosts Moultrie’s “The Hit List.” A true representative of the outdoors, Mr. Morgan is prepping to continue his dominating success in 2015.

10455448_822844757740737_9066844921877037062_nSecuring their first ever boat sponsorship, New Breed Archery will be front and center with David Mullins for the upcoming 2015 Bassmaster circuit. Mullins is a native Tennessean, and true archery enthusiast. Only having participated in twelve tournaments to date, David has turned eight of those appearances into money-winning placements. With four top-ten finishes in his young career, Mullins is expected to have a breakout campaign in 2015.

About New Breed Archery

New Breed Archery, manufacturers of top-notch archery equipment for bow hunters and competitive archers, is setting the bar for excellence and innovation in the archery industry. There are no assembly lines here; each New Breed Archery product is built one at a time. Offering custom handcrafted bows using premium billet aluminum, titanium bolts and screws and the highest quality strings, these are bows that any archery enthusiast would be proud to own.

For more information on New Breed Archery and their complete line of New Breed Archery Products, contact New Breed Archery at (888) 363-3545 or visit


UA_House Logo

The Nation’s Top Anglers Take to the Water with Under Armour’s Most Innovative Fishing Gear

Baltimore, MD (February 18, 2015)–The 2015 tournament season is upon us and Under Armour® (NYSE:UA) today announced new additions to the brands’ roster of elite anglers headlined by B.A.S.S. Elite Series professional, Mike Iaconelli.

Joining Jamey Caldwell, Scott Walker and Steve Rodger of Into the Blue and Team Caliente, Under Armour has added numerous top guns to represent the global performance brand on the water. Mike Iaconelli, eight career first-place finishes, 59 top-ten finishes, 2003 Bassmaster Classic champion and 2006 Bassmaster Angler of the Year, will lead this year’s bass fishing arsenal. Additionally, Jacob Wheeler, John Crews, Justin Lucas, Fletcher and Hunter Shryock, Jonathon Vandam, Skylar Hamilton and Todd Kline will be representing Under Armour in the 2015 bass fishing circuits.

“We are excited to kick off this year’s tournament season with an expanded roster of the world’s best anglers,” said Bryan Offutt, Senior Director, Outdoor Marketing, Under Armour. “Mike and the new faces of UA Fishing will further entrench our brand in fishing and we look forward to outfitting these athletes in state-of-the-art gear to help them achieve success on the water.”

Under Armour anglers will debut the new fishing collection from Under Armour featuring lightweight, water and wind protection technology. Under Armour is introducing their pioneering HYDRO ARMOUR™ technology featuring essential quick-dry technology with unparalleled UPF and chlorine/salt protection for superior performance and protection on the water.

Visit Under Armour at to check out the full collection of Under Armour fishing gear and follow @UnderArmour on Facebook, Twitter and Instagram.

About Under Armour

Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand’s innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company’s website at