Baltimore, MD – (June 27, 2014) Battle tested by the relentless pursuit of North America’s biggest game, season two of Under Armour Presents Ridge Reaper promises to live up to its groundbreaking, top-rated first season on Outdoor Channel. The intense original television series that chronicles the Under Armour Hunt Team though extreme conditions premieres on the leading outdoor lifestyle cable network this Monday, June 30 at 9 p.m. EST.
Under Armour Presents Ridge Reaper on Outdoor Channel brings audiences a fresh new perspective on the pursuit of trophy big game. Filmed as a first person documentary, Jason Carter and the experienced Under Armour Hunt Team, comprised of Kip Fulks, Bryan Offutt, and Koby Fulks, probe North America’s great unknown from the Rocky Mountains to the desert terrain of the western United States. Detailing their real-life survival knowledge and best hunting practices, these four Ridge Reapers tackle natures greatest obstacles, testing out some of hunting’s most innovation footwear, apparel and equipment, taking the audience on an intense ride.
“Ridge Reaper is all about conquering the extremes in pursuit of North America’s big game species; using the most state-of-the-art product and equipment to overcome unforgiving conditions,” said Bryan Offutt, Ridge Reaper cast member and Senior Director of Outdoor Marketing, Under Armour. “This experience allows us,as hunters, to do what we love but also validate the product we help develop and build at Under Armour.”
“Under Armour is a trusted brand in performance apparel innovation and quality. Together, both Outdoor Channel and Under Armour have a shared devotion in providing consumers with the knowledge, entertainment and inspiration needed to enjoy the outdoor lifestyle to its fullest,” said Jeffrey Wayne, Executive Vice President of Programming at Outdoor Channel. “Our relationship joins leaders in the space, and enables us to share a riveting second season of Ridge Reaper that is designed to bring enthusiasts even closer to the non-stop action.”
This season, the Under Armour team will be wear-testing some of the most innovative hunting technology from Under Armour, including Ridge Reaper performance wool and base layer. Additionally, the Ridge Reapers will be the first to debut the brand’s exclusive camouflage pattern, the Ridge Reaper Barren, a coincidental disruption technology that uses irregular shapes and angles to confuse the eye. The Ridge Reaper product collection was developed to combat the unforgiving terrains and weather that is demanded from western hunting and will be available to consumers beginning October 1, exclusively online at UA.com/hunting.
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About Under Armour, Inc.
Under Armour (NYSE: UA), the originator of performance footwear, apparel and accessories, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand’s innovative products are sold worldwide to athletes at all levels. Under Armour’s wholly owned subsidiary, MapMyFitness, powers one of the world’s largest Connected Fitness communities. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company’s website at http://www.uabiz.com.
About Outdoor Channel
Taking viewers across America and around the world on unparalleled adventures since 1993, Outdoor Channel is America’s Leader In Outdoor TV. Dedicated to the outdoor lifestyle and conservation, the independent cable network is a division of Kroenke Sports & Entertainment, LLC and provides a complete spectrum of riveting hunting, fishing, shooting and adventure entertainment. Outdoor Channel is received by nearly 40 million U.S. households – the largest outdoor TV footprint in the country – and is available in more than 50 countries internationally. Outdoor Channel can be viewed in HD and is accessible by broadband and mobile platforms. For program times and other information, visit www.outdoorchannel.com. Follow us on Twitter, Instagram and Facebook, and download our iPhone and iPad app. #WhatGetsYouOutdoorsFor Under Armour: Eddie Stevenson Driftwood Media firstname.lastname@example.org 210.259.8491 Danielle Daly Under Armour, Inc. email@example.com 410.246.5768 For Outdoor Channel: Nancy Zakhary Brainerd Communicators firstname.lastname@example.org 212.986.6667