Month: October 2015

Former Client: Rise Above the Competition with the New Breed Archery ELEVATION

New Breed LogoFultondale, Ala.—New Breed Archery has introduced the ELEVATION with one goal in mind—to elevate you to the top of the field in competitive archery.

NBA ElevationTo accomplish that goal, the New Breed ELEVATION features a considerable 36 1/4-inch axle-to-axle length, a super-smooth draw cycle and a forgiving 7 1/4 -inch brace height for nail-driving accuracy. The torque-free grip on the ELEVATION is set in-line where the limb pivots off the riser, giving it the extra increase in accuracy needed for serious tournament archers.

Additionally, the ELEVATION has a unique, hybrid, gusset-brace riser design that virtually eliminates hand shock. The short limb configuration and Bionix 2.5 cam system round out the package for unmatched stability and accuracy. Like all New Breed bows, the ELEVATION is made in the USA and hand assembled by one person from start to finish using only the highest quality parts available—no mass-produced assembly lines. Prepare to rise to the top of your game with a bow that flat out shoots, the New Breed ELEVATION!

New Breed ELEVATION MSRP: $1,049

 Key Specs:

  • Axle-to-axle length: 36 1/4”
  • IBO speed: Up to 335 fps
  • Brace height: 7 1/4”
  • Draw weights available in: 50, 60, 65 and 70 lbs. (max)
  • Draw length: 26-30 inches
  • Total weight: 4.25 lbs.
  • All titanium and stainless steel hardware
  • 2016 Bionix 2.5 two-track cam (dual, cam-to-cam modular system)
  • Torque-less built-in grip, features Bowjax dampening inserts
  • Two-piece limb pocket design
  • Gusset-brace, fluted-riser design, featuring the highest-grade aircraft aluminum
  • Riser design features extra rear stabilizer insert
  • Standard AMO mounting locations
  • Light weight adjustable string suppressor

Colors: Available in an array of target colors.
*Custom finishes available upon request for additional fee

For all media-related inquires, please contact Eddie Stevenson of Driftwood Media at

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Champions Crowned at the 2015 Trijicon Shooting Challenge

Triangle Red Black 485

Wixom, Mich.
—World-renowned sharpshooter, Jerry Miculek, has secured top honors at the 2015 Trijicon Shooting Challenge, awarding him the $50,000 grand prize and continued distinction as one of the industry’s most dominant shooters. Lena Miculek secured the High Lady Champion position, while Tim Yackley earned High Junior Champion and finished eleventh overall.

Trijicon_ 20151023_1109This past weekend, 180 professional and amateur competitive shooters from around the world traveled to the Rockcastle Shooting Center to compete in the industry’s most challenging and unconventional shooting competition. This grueling event featured three days of dynamic shooting in evenly weighted disciplines, ranging from pistol, rifle, shotgun and combined arm segments. All optics, firearms and ammunition were provided for the competitors, thus leveling the playing field like never before.

“The 2015 Trijicon Shooting Challenge was a resounding success,” said John Rupp, Vice President of Business Development, Trijicon. “Matches were designed to challenge the world’s best shooters, while highlighting the versatility and performance advantages of Trijicon optics. With the help of the entire event staff, industry sponsors and participants, this was truly one of the unforgettable shooting competitions of 2015.”

With multiple top five finishes in the final six stages of competition, Miculek’s experience and title as one of the world’s best shooters was on full display en route to his championship. Todd Jarrett, champion of multiple world and national shooting titles, and dynamic 3-gun shooter, Greg Jordan finished second and third respectively. Tony Holmes (4th), BJ Norris (5th), Bruce Piatt (6th), Nick Atkinson (7th), Jeffrey Cramblit (8th), Ryan Muller (9th) and Andrew McCallister (10th) rounded out the top 10.

Please find the official results of the 2015 Trijicon Shooting Challenge at the following link:

For additional highlights and recap of the event, follow Trijicon on Facebook, Twitter and Instagram.

To learn more about the complete array of Brilliant Aiming Solutions™ for the hunting, shooting, military and law enforcement markets, contact Trijicon, Inc.® at (248) 960-7700 or visit

Former Client: Stay Warm and Quiet as the Temperatures Begin to Drop with Under Armour’s Armour® Fleece Collection

Armour Fleece Top

When Mother Nature steps in and the temperatures begin to drop, you need peak performance apparel that can take on the changing elements. Innovative, warm and reliable, the UA ColdGear® Infrared Armour Fleece collection will keep you quiet and protected in the field.

The Armour Fleece collection is renowned for keeping you undetected with UA’s innovative Scent Control; but new for 2015, Under Armour has taken this line to the next level by adding the ever-popular ColdGear Infrared technology. Now you can stay warmer longer, while also hindering your prey’s ability to detect you in the wild.

Armour Fleece integrates a 100% Polyester Silent Shell with dynamic fleece fabrics that guarantee a full range of motion and silence for in-close hunting encounters. Stay warm, keep quiet, and increase your odds this year with UA’s Armour Fleece collection.

UA ColdGear® Infrared Scent Control Armour Fleece Jacket

UA ColdGear® Infrared Scent Control Armour Fleece Pant $109.99

UA Scent Control Armour Fleece Ninja Hoodie $99.99

UA Scent Control Armour Fleece 1⁄4 Zip $89.99

Patterns Available: Realtree Xtra/Velocity and Mossy Oak Treestand/Velocity

  • 100% Polyester Silent Shell
  • UA ColdGear® Infrared Technology
  • UA Scent Control Technology
  • Armour® Fleece Fabric
  • Secure Pockets
  • Integrated neck gaiter (Ninja Fleece Hoodie Only)
  • UA MagZipTM zipper technology

For more information on the UA Armour Fleece collection and the complete selection of Under Armour performance apparel, footwear and accessories, please visit

For all media-related inquires, please contact Eddie Stevenson of Driftwood Media at