Month: November 2015

Trijicon® Awarded Optics Planet’s “Night Sight Category Brand of the Year”

Triangle Red Black 485

Wixom, Mich.—Trijicon Inc., global provider of innovative aiming solutions to military, law enforcement and individual customers, has been awarded Optics Planet’s 2015 Brilliance Award’s “Night Sight Category Brand of the Year.”

The annual Optics Planet Brilliance Awards selects top brands and products from a number of performance optic categories. The Brilliance Awards combine expert and consumer votes to select winners based on product quality, innovation, durability and value.

“Our Night Sights have served as the industry benchmark for more than two decades,” said Chuck Wahr, Vice President of Sales and Marketing, Trijicon. “From all of us at Trijicon, we are pleased to be awarded the “Night Sight Category Brand of the Year” by Optics Planet.”

The Brilliance Awards commended the Trijicon Night Sights for their high quality, long lasting illuminated design; durability to withstand powder residue and recoil; and the ability to assist military, law enforcement and civilians in low-light shooting situations.

Trijicon HDNight Sights are designed to excel under the most demanding conditions by placing a primary emphasis on faster front sight acquisition. This design incorporates enhanced front sight visibility with a de-emphasized rear sight. The Bright & Tough Night Sights feature a self-luminous three-dot night sight alternative to traditional iron sights, and are standard issue with numerous local, state and federal law enforcement agencies.

For more information on Trijicon’s Bright & Tough & HD Night Sights, and the complete array of Brilliant Aiming Solutions™ for the hunting, shooting, military and law enforcement markets, contact Trijicon®, Inc. at (248) 960-7700 or visit www.trijicon.com.

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The Trijicon® MRO™ Awarded “Optic of the Year” by Guns & Ammo Magazine

Trijicon-G&ATriangle Red Black 485

Wixom, Mich.—Trijicon Inc., global provider of innovative aiming solutions to military, law enforcement and individual customers, is pleased to announce their new Miniature Rifle Optic (MRO) has been recognized as Guns & Ammo’s 2015 “Optic of the Year.”

The “Optic of the Year” is an annual award presented by the Guns & Ammo editorial staff and contributors based on quality of performance, versatility, durability and product value for consumers. Guns & Ammo proclaimed 2015 as the “year of the glass,” with the Trijicon MRO being second to none.

“We designed the new MRO to be as rugged and versatile as our renowned ACOG, while offering the features and benefits reflex optic owner’s desire,” said Chuck Wahr, Vice President, Sales and Marketing, Trijicon. “We have been overwhelmed with the positive response from the industry. Being awarded “Optic of the Year” by Guns & Ammo is a great honor for Trijicon, and a testament to the entire team associated with the development and launch of the MRO.”

The G&A staff commended the MRO for its American-made origin; highest-quality, 2 MOA dot and 25 mm objective lens for quick target acquisition; proven durability using 7075-T6 aluminum protective housing; top-located brightness control for enhanced usability for both left and right-handed shooters; and price point, which at $589 comes in at a significantly better value than its foreign competitors.

The Trijicon MRO is designed for the tough environments of combat, the mean streets of law enforcement, competition shooting or hunting in the harshest of conditions. Light and rugged, the MRO mounts easily, zeros quickly and adapts to almost any shooting scenario.

For more information on Trijicon’s Brilliant Aiming Solutions™ for the hunting, shooting, military and law enforcement markets, contact Trijicon, Inc.® at (248) 960-7700 or visit www.trijicon.com.

Former Client: UNDER ARMOUR PARTNERS WITH WORLD-RENOWNED WATERFOWL HUNTER TONY VANDEMORE

UA Tony Vandemore

UA House LogoBaltimore, MD (November 3, 2015) – Under Armour (NYSE:UA) is pleased to welcome revered waterfowl authority, Tony Vandemore to its roster of elite outdoor athletes. An expert hunter and devoted conservationist, Vandemore is the co-owner and operator of the number one waterfowl lodge in North America, Habitat Flats. In addition to his waterfowl expertise, Tony is a nationally published outdoor photographer.

As part of this new partnership, Tony will serve as the lead ambassador for Under Armour’s 2016 waterfowl initiative, educating the hunting and conservationist communities about the brand’s leading outdoor performance apparel, footwear and accessories. Additionally, Tony will represent Under Armour’s Outdoor category in marketing, digital and in-store activations.

“Tony Vandemore is one of the most well-respected professionals in the waterfowl community and we are so proud to have him as part of the Under Armour team,” said Bryan Offutt, Vice President, Outdoor Sales and Marketing, Under Armour. “Tony’s extensive conservation efforts and deep knowledge of the waterfowl category makes him an ideal ambassador for the Under Armour brand as we expand into this new category. ”

“I am thrilled at the opportunity to partner with Under Armour,” said Tony Vandemore. “Being in the field every day, there’s nothing more I rely on than durability and leading technology to support the pace of my hunting seasons,” continued Tony. “I am incredibly proud to represent this brand that stands for nothing less than excellence – in team spirit, mental fortitude, innovation and strength of character. The principles of our hunting heritage and conservation are paramount in my career, and I look forward to working with a world class brand that leads the industry in those values.”

Visit Under Armour at UA.com to check out the full collection of Under Armour hunting gear and follow @UnderArmourHunt on Facebook, Twitter and Instagram.

For all media-related inquires, please contact Eddie Stevenson.

About Under Armour
Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand’s innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company’s website at www.uabiz.com.