TRIJICON® LAUNCHES NATIONWIDE RETAIL INITIATIVE AIMED AT INCREASING BRAND AWARENESS

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Wixom, Mich.— Trijicon®, Inc., global provider of innovative aiming solutions to military, law enforcement and individual customers, is pleased to announce their recent partnership with Experticity to utilize innovative sales programs, 3point5 and Promotive.

Implementation of these platforms allows Trijicon to connect with a vast number of optics influencers. 3point5 and Promotive provide retailers and distributors with enhanced access to brand and product information, promoting meaningful conversations and more enjoyable buying experiences for consumers at retail.

“Trijicon has a strong commitment to our dealer and distributor network,” said Chuck Wahr, Vice President of Sales and Marketing, Trijicon. “The programs we will institute through Experticity are designed to educate, inform and engage our retail partners about all things Trijicon.”

“We are very excited to be working with Trijicon again on this important project. They are industry leaders both in terms of the high quality products they create and their commitment to delivering a great buying experience to their customers,” said Tom Stockham, CEO of Experticity.

Participating dealers and distributors now have the ability to gain certification by taking lessons and completing assessments about Trijicon’s products and brand. Individuals that participate and accurately complete tests will unlock promotion and pricing incentives for Trijicon products.

For more information regarding this partnership and all of Trijicon’s Brilliant Aiming Solutions™ for the hunting, shooting, military and law enforcement markets, please contact Eddie Stevenson at eddie@driftoodmediacom.com or (210) 259-8491.

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