Former Client: Under Armour Amplifies Waterfowl Collection in 2016

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Baltimore, MD (January 19, 2016) – Under Armour (NYSE:UA) is pleased to announce the launch of their 2016 waterfowl initiative, including an expanded product collection and new roster of elite athletes. Partnering with waterfowl industry icons, Under Armour will expand their waterfowl category by educating and equipping hunters with the most innovative waterfowl gear and technology.

The performance brand has partnered with top-notch Waterfowl athletes to put their gear to the test. Revered waterfowler Tony Vandemore leads the team along with long-standing partners, the Outdoor Channel’s Duck Commander and Heartland Waterfowl, the Sportsman Channel’s Resistance TV and The Habit and long-time UA waterfowl athlete, Kelley Powers.

“We are excited to kick start 2016 with an enhanced collection of waterfowl gear and expanded athlete roster,” said Bryan Offutt, Vice President, Outdoor Sales and Marketing, Under Armour. “We have manically focused on every detail in our new waterfowl collection, providing hunters with the most technical product that has been tried and tested in the field by the industry’s most elite waterfowlers. We truly believe this product will give you every advantage out in the field. ”

Under Armour’s authorities will debut the new waterfowl collection from Under Armour, featuring the latest STORM and ColdGear® Infrared technologies. Key waterfowl styles include the Skysweeper parka and bib and UA STORM Cache Hybrid jacket.

Visit Under Armour at to check out the full collection of Under Armour hunting gear and follow @UnderArmourHunt on Facebook, Twitter and Instagram.

About Under Armour

Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand’s innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company’s website at

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