Former Client: Under Armour Introduces 2016 Women of Will Hunt Campaign

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Baltimore, MD (January 20, 2016)—Under Armour (NYSE:UA) announces its first-ever women’s hunting campaign featuring a new roster of female hunters. The UA women’s hunt campaign aims to educate, engage and empower female hunters, while celebrating the physical and inner fortitude of those women that bravely pursue their own path.

The campaign will feature top-notch female authorities in the outdoor industry. This Women of Will arsenal includes Outdoor Channel television powerhouses Eva Shockey, Tiffany Lakosky and Taylor Drury, experienced Northwest hunting guide Rachel Ahtila and revered fitness guru and bowhunter Sarah Bowmar. Additionally, Beka Garris, Kat Campbell, Kelsie Erickson Burford, Nikki Boxler, Krysten McDaniel, Rihana Cary, Karin Holder and Jessica Pilgrim will represent the UA brand.

The Women of Will hunt team will serve as lead ambassadors for Under Armour’s 2016 women’s hunt initiative, educating the hunting community about the brand’s leading outdoor performance apparel, footwear and accessories and will be integrated into a wide-range of through marketing, digital, trade shows and in-store activations throughout 2016.

“Female hunters are breathing new life into hunting, and are without a doubt the fastest growing segment of the industry,” said Bryan Offutt, Vice President, Outdoor Sales and Marketing, Under Armour. “Our 2016 UA women’s hunt collection integrates industry-leading technologies that deliver unprecedented performance in the field with a dedicated focus on fit, functionality and style. Female hunters have uncovered their passion for the outdoors, and we are the brand that values their independence and devotion to the sport.”

The UA Women of Will hunt team will debut the brand’s expansive women’s hunting collection, featuring technologies such as UA’s tiered STORM water and windproof system, ColdGear® Infrared and Ridge Reaper camo patterns for select items. Key 2016 women’s hunting styles include the UA Siberian, Chase and Stealth series and Ridge Reaper Serene Reversible vest.

Visit Under Armour at to check out the full collection of women’s hunting gear, and follow @UnderArmourHunt on Facebook, Twitter and Instagram.

About Under Armour

Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand’s innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company’s website at

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