Former Client: Under Armour

Former Client: UNDER ARMOUR OPENS CHICAGO’S FIRST “BRAND HOUSE” SPECIALTY RETAIL STORE

UA Brand House-Chicago

UA Brand House-Chicago

Global performance brand expands to Chicago’s Magnificent Mile with its largest Brand House opening

Baltimore, MD (March 5, 2015) – Under Armour (NYSE:UA) will open the doors of its newest specialty retail location tomorrow at 600 North Michigan Avenue on Chicago’s Magnificent Mile, the city’s premier retail destination. With a focus on cutting-edge products and design, the Chicago Brand House will serve as a stunning example of the brand’s commitment to offering customers a superior shopping experience.

UA Hunt and Fish set to receive extensive floorspace at new UA Chicago Brand House

UA Hunt and Fish set to receive extensive floorspace at new UA Chicago Brand House

Featuring men’s, women’s and youth apparel, footwear and equipment, the Chicago Brand House will be the region’s signature space to shop a full line of Under Armour® products that make athletes look, feel and perform their best. Under Armour’s newest store will feature two floors of the brand’s latest innovations across various product categories, including outdoor, team sports, training, running, golf, studio, youth, footwear and cleats. Chicago’s Brand House is also the first to offer specialized shops for UA Hunt and UA Fish, featuring the most technical apparel and footwear for this audience.

The Chicago Brand House features nearly 30,000 square feet of interactive retail space and delivers a fully immersive brand experience, telling the brand story through digital displays that inform and inspire. The retail concept has been successfully executed in other premium locations, including New York City’s SoHo neighborhood, the brand’s hometown of Baltimore, MD and Tyson’s Corner in McLean, VA.

“Opening a Brand House on Chicago’s Magnificent Mile allows us to establish Under Armour’s presence in one of the most vibrant and iconic shopping destinations around the globe,” said Susie McCabe, Senior Vice President of Global Retail. “The Under Armour Chicago Brand House will be our largest retail location in the world and highlights our commitment to innovation and will provide consumers with an elevated experience when shopping for apparel and footwear, as well as digital devices and wearables.”

Serving as a retail hub for the Under Armour Connected Fitness™ platform, the Chicago Brand House contains the brand’s first-ever wearables bar, offering a range of industry-leading fitness devices from brands such as Garmin, Pebble and Misfit, with others to be added in the near future. These activity trackers and sports watches will all integrate with UA Record™, the world’s most comprehensive health and fitness network dedicated to changing the way all athletes train, perform and live. For more information visit record.underarmour.com.

Under Armour’s newest specialty retail location also reinforces the brand’s connection to Chicago and the surrounding areas. A large living wall inspired by the Wrigley Field ivy will be a focal point within the space, and the Brand House will also offer localized Chicago apparel that celebrates the legacy of the city in both sport and style. Under Armour has existing partnerships with iconic local athletic institutions, including the Chicago Cubs, University of Notre Dame and Northwestern University.

o celebrate the store opening, Under Armour is hosting an Earn Your Armour™ Chicago Challenge, a virtual obstacle course which challenges participants to run down Michigan Avenue, kayak down the Chicago River and stair climb up the Willis Tower, ending with a photo-finish on the sky deck. The Earn Your Armour Chicago Challenge will take place at Pioneer Court (3/6, 11 a.m. – 6 p.m. CST) and Shamrock Shuffle (3/27, 10 a.m. – 8 p.m. and 3/28, 9 a.m. – 6 p.m. CST).

The Chicago Brand House will be open Monday – Saturday 10:00 a.m. to 9:00 p.m., on Sundays 11:00 a.m. to 7:00 p.m. and can be reached at 312-690-5094. For more information on Under Armour and the Under Armour® Brand House, please visit UA.com and @UnderArmour on Twitter and Instagram using #UAChicago.

About Under Armour, Inc.

Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand’s innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company’s website at www.uabiz.com.

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Former Client: UNDER ARMOUR BOLSTERS ROSTER OF ELITE ANGLERS FOR THE 2015 TOURNAMENT SEASON

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The Nation’s Top Anglers Take to the Water with Under Armour’s Most Innovative Fishing Gear

Baltimore, MD (February 18, 2015)–The 2015 tournament season is upon us and Under Armour® (NYSE:UA) today announced new additions to the brands’ roster of elite anglers headlined by B.A.S.S. Elite Series professional, Mike Iaconelli.

Joining Jamey Caldwell, Scott Walker and Steve Rodger of Into the Blue and Team Caliente, Under Armour has added numerous top guns to represent the global performance brand on the water. Mike Iaconelli, eight career first-place finishes, 59 top-ten finishes, 2003 Bassmaster Classic champion and 2006 Bassmaster Angler of the Year, will lead this year’s bass fishing arsenal. Additionally, Jacob Wheeler, John Crews, Justin Lucas, Fletcher and Hunter Shryock, Jonathon Vandam, Skylar Hamilton and Todd Kline will be representing Under Armour in the 2015 bass fishing circuits.

“We are excited to kick off this year’s tournament season with an expanded roster of the world’s best anglers,” said Bryan Offutt, Senior Director, Outdoor Marketing, Under Armour. “Mike and the new faces of UA Fishing will further entrench our brand in fishing and we look forward to outfitting these athletes in state-of-the-art gear to help them achieve success on the water.”

Under Armour anglers will debut the new fishing collection from Under Armour featuring lightweight, water and wind protection technology. Under Armour is introducing their pioneering HYDRO ARMOUR™ technology featuring essential quick-dry technology with unparalleled UPF and chlorine/salt protection for superior performance and protection on the water.

Visit Under Armour at UA.com to check out the full collection of Under Armour fishing gear and follow @UnderArmour on Facebook, Twitter and Instagram.

About Under Armour

Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand’s innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company’s website at www.uabiz.com.

Former Client: Conquer the Extremes with the ColdGear® Scent Control Barrier Series from Under Armour®

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Barrier Series JacketBefore you probe North America’s most dangerous environments, equip yourself with the battle tested Under Armour Barrier Series. Constructed from Under Armour’s most innovative materials, the Barrier series is designed to provide hunters pivotal, all-weather protection during those relentless big game pursuits. Especially important to deer huntersUA Scent Control Technology has been included to help reduce human scent.

Integrating Under Armour’s innovative Stormand ColdGear Infrared technologies, the new Barrier series is constructed with materials designed to offer you imperative warmth and superior water and wind resistance to shield off the harshest of elements. The entire line of Barrier products feature a 100% Polyester Silent Shell, which will help you maneuver without noise and reduce your chances of being detected during those close-encounter situations. Barrier Series Bib

UA ColdGear® Infrared Scent Control Barrier Jacket

$169.99

UA ColdGear® Infrared Scent Control Barrier Bib

$169.99

UA ColdGear® Infrared Scent Control Barrier Full Zip

$149.99

UA ColdGear® Infrared Scent Control Barrier Pant

$149.99

UA ColdGear® Infrared Scent Control Barrier Vest

$109.99

Patterns Available: Realtree Xtra/Velocity and Mossy Oak Treestand/Velocity

  • Storm2– Highly water and wind resistant
  • 100% Polyester Silent Shell
  • UA ColdGear® Infrared Technology
  • UA Scent Control Technology
  • Harness compatible (Jacket, Full Zip ONLY)
  • Strategic insulated padding
  • Secure pockets
  • MagZip™ (Full Zip Jacket ONLY)

Available at UA.com starting 7/1/2015

Contact Eddie Stevenson ateddie@driftwoodmediacom.com

#GOWHEREYOUDONTBELONG

Former Client: Under Armour® Debuts the UA GORE-TEX® Pro Series

An Unbeatable Performance Combination for Hunters

GOUnder Armour and GORE-TEX® have designed a lethal combination that helps hunters defeat the elements of the wild with their exclusive UA GORE-TEX® Pro Series, available in the Ridge Reaper Barren camouflage.

The UA GORE-TEX® Pro Series provides a warm, windproof and waterproof barrier by combining Under Armour’s Storm3 technology featuring GORE-TEX’s 3 Layer and Windstopper systemsUnder Armour’s Storm3 material is soft and undetectable, and most importantly, 100% windproof and waterproof. Combine these superior apparel features with the game-changing Ridge Reaper Barren camo and you have a winning combination that keeps you wildly dry and undetected in the most extreme conditions.

UA GORE-TEX® Pro Jacket

$499.99

UA GORE-TEX® Pro PantRidge Reaper GORE-TEX Pro Pant

$469.99

  • Storm3 Waterproof/Windproof
  • GORE-TEX® 3 Layer
  • GORE-TEX® Windstopper (Pant)
  • Paclite® product technology
  • Fully taped seams
  • Waterproof zippers (Jacket)
  • Packable storage bag
  • Secure hand pockets (Jacket)
  • Elastic high rise waist band (Pant)
  • Rear zippered pocket (Pant)

Available at UA.com starting 7/1/2015

Contact Eddie Stevenson at eddie@driftwoodmediacom.com.

Former Client: Unprecedented Innovation Meets Outdoors Performance: The Under Armour® Fat Tire GTX Boot

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From East to West, and everywhere in between, trailblazers find themselves in extreme conditions and terrains everyday. Under Armour is helping hunters meet those challenges head on with state-of-the-art footwear innovation in the new Fat Tire GTX boot.FatTire_HighTop_CAMO_BlackSole0005

The UA Fat Tire GTX is a groundbreaking, outside the box boot inspired by Fat Tire mountain biking technology. The Michelin® based rubber technology and cushioning system allows the Fat Tire Boot to conform to any unforgiving terrain, ensuring all day performance no matter the situation.

UA Fat Tire GTX Boot

$199.99

  • Welded Synthetic and Textile Upper
  • Composite textile and foam construction for added support and comfort
  • GORE-TEX® breathable waterproof membrane
  • BOA® speed closure system
  • Cupron® anti-bacterial copper infused sockliner top cover
  • UA Charge foam cushioning system
  • Michelin® Wild Gripper outsole rubber compound with unique traction lugs
  • Sizes: 8-13, 14

Available at UA.com starting in July 2015

Contact Eddie Stevenson at eddie@driftwoodmediacom.com.

#GOWHEREYOUDONTBELONG