Wixom, Mich.— Trijicon^®, Inc., global provider of innovative aiming solutions to military, law enforcement and individual customers, is pleased to announce their recent partnership with Experticity to utilize innovative sales programs, 3point5 and Promotive.

Implementation of these platforms allows Trijicon to connect with a vast number of optics influencers. 3point5 and Promotive provide retailers and distributors with enhanced access to brand and product information, promoting meaningful conversations and more enjoyable buying experiences for consumers at retail.

“Trijicon has a strong commitment to our dealer and distributor network,” said Chuck Wahr, Vice President of Sales and Marketing, Trijicon. “The programs we will institute through Experticity are designed to educate, inform and engage our retail partners about all things Trijicon.”

“We are very excited to be working with Trijicon again on this important project. They are industry leaders both in terms of the high quality products they create and their commitment to delivering a great buying experience to their customers,” said Tom Stockham, CEO of Experticity.

Participating dealers and distributors now have the ability to gain certification by taking lessons and completing assessments about Trijicon’s products and brand. Individuals that participate and accurately complete tests will unlock promotion and pricing incentives for Trijicon products.

For more information regarding this partnership and all of Trijicon’s Brilliant Aiming Solutions™ for the hunting, shooting, military and law enforcement markets, please contact Eddie Stevenson at eddie@driftoodmediacom.com or (210) 259-8491.

Wixom, Mich.—Trijicon Inc., global provider of innovative aiming solutions to military, law enforcement and individual customers, has been awarded Optics Planet’s 2015 Brilliance Award’s “Night Sight Category Brand of the Year.”

The annual Optics Planet Brilliance Awards selects top brands and products from a number of performance optic categories. The Brilliance Awards combine expert and consumer votes to select winners based on product quality, innovation, durability and value.

“Our Night Sights have served as the industry benchmark for more than two decades,” said Chuck Wahr, Vice President of Sales and Marketing, Trijicon. “From all of us at Trijicon, we are pleased to be awarded the “Night Sight Category Brand of the Year” by Optics Planet.”

The Brilliance Awards commended the Trijicon Night Sights for their high quality, long lasting illuminated design; durability to withstand powder residue and recoil; and the ability to assist military, law enforcement and civilians in low-light shooting situations.

Trijicon HD^™ Night Sights are designed to excel under the most demanding conditions by placing a primary emphasis on faster front sight acquisition. This design incorporates enhanced front sight visibility with a de-emphasized rear sight. The Bright & Tough^™ Night Sights feature a self-luminous three-dot night sight alternative to traditional iron sights, and are standard issue with numerous local, state and federal law enforcement agencies.

For more information on Trijicon’s Bright & Tough^™ & HD^™ Night Sights, and the complete array of Brilliant Aiming Solutions™ for the hunting, shooting, military and law enforcement markets, contact Trijicon^®, Inc. at (248) 960-7700 or visit www.trijicon.com.

Wixom, Mich.—Trijicon Inc., global provider of innovative aiming solutions to military, law enforcement and individual customers, is pleased to announce their new Miniature Rifle Optic (MRO) has been recognized as Guns & Ammo’s 2015 “Optic of the Year.”

The “Optic of the Year” is an annual award presented by the Guns & Ammo editorial staff and contributors based on quality of performance, versatility, durability and product value for consumers. Guns & Ammo proclaimed 2015 as the “year of the glass,” with the Trijicon MRO being second to none.

“We designed the new MRO to be as rugged and versatile as our renowned ACOG, while offering the features and benefits reflex optic owner’s desire,” said Chuck Wahr, Vice President, Sales and Marketing, Trijicon. “We have been overwhelmed with the positive response from the industry. Being awarded “Optic of the Year” by Guns & Ammo is a great honor for Trijicon, and a testament to the entire team associated with the development and launch of the MRO.”

The G&A staff commended the MRO for its American-made origin; highest-quality, 2 MOA dot and 25 mm objective lens for quick target acquisition; proven durability using 7075-T6 aluminum protective housing; top-located brightness control for enhanced usability for both left and right-handed shooters; and price point, which at $589 comes in at a significantly better value than its foreign competitors.

The Trijicon MRO is designed for the tough environments of combat, the mean streets of law enforcement, competition shooting or hunting in the harshest of conditions. Light and rugged, the MRO mounts easily, zeros quickly and adapts to almost any shooting scenario.

For more information on Trijicon’s Brilliant Aiming Solutions™ for the hunting, shooting, military and law enforcement markets, contact Trijicon, Inc.^® at (248) 960-7700 or visit www.trijicon.com.

Wixom, Mich.—World-renowned sharpshooter, Jerry Miculek, has secured top honors at the 2015 Trijicon Shooting Challenge, awarding him the $50,000 grand prize and continued distinction as one of the industry’s most dominant shooters. Lena Miculek secured the High Lady Champion position, while Tim Yackley earned High Junior Champion and finished eleventh overall.

This past weekend, 180 professional and amateur competitive shooters from around the world traveled to the Rockcastle Shooting Center to compete in the industry’s most challenging and unconventional shooting competition. This grueling event featured three days of dynamic shooting in evenly weighted disciplines, ranging from pistol, rifle, shotgun and combined arm segments. All optics, firearms and ammunition were provided for the competitors, thus leveling the playing field like never before.

“The 2015 Trijicon Shooting Challenge was a resounding success,” said John Rupp, Vice President of Business Development, Trijicon. “Matches were designed to challenge the world’s best shooters, while highlighting the versatility and performance advantages of Trijicon optics. With the help of the entire event staff, industry sponsors and participants, this was truly one of the unforgettable shooting competitions of 2015.”

With multiple top five finishes in the final six stages of competition, Miculek’s experience and title as one of the world’s best shooters was on full display en route to his championship. Todd Jarrett, champion of multiple world and national shooting titles, and dynamic 3-gun shooter, Greg Jordan finished second and third respectively. Tony Holmes (4^th), BJ Norris (5^th), Bruce Piatt (6^th), Nick Atkinson (7^th), Jeffrey Cramblit (8^th), Ryan Muller (9^th) and Andrew McCallister (10^th) rounded out the top 10.

Please find the official results of the 2015 Trijicon Shooting Challenge at the following link: http://bit.ly/1Rxc8Bl

For additional highlights and recap of the event, follow Trijicon on Facebook, Twitter and Instagram.

To learn more about the complete array of Brilliant Aiming Solutions™ for the hunting, shooting, military and law enforcement markets, contact Trijicon, Inc.^® at (248) 960-7700 or visit www.trijicon.com.

Wixom, Mich.—Trijicon Inc., global provider of innovative aiming solutions for the hunting, shooting, military and law enforcement markets, is pleased to announce a growing list of top industry manufacturers and organizations sponsoring the 2015 Trijicon Shooting Challenge, LLC.

“We are extremely pleased to have the most recognizable organizations in our industry sponsoring the Trijicon Shooting Challenge,” said John Rupp, vice president of business development, Trijicon. “These endorsements ensure that we continue to stage one of the most successful and anticipated shooting competitions in the industry.”

The 2015 Trijicon Shooting Challenge has secured the following event sponsors to support the event: Georgia Optics, OTIS Technology, FNH USA, Daniel Defense, Armalite, Kimber, Grey Ghost Precision, IWI, Ruger, Brownells, Mega Arms, Weatherby, GEMTECH, ZEV Technologies, Mossberg, Hodge Defense Systems, National Vendor Management Systems, MOD ONE Firearms, First Light USA, Uber Group, Atlanta Arms, Black Hills Ammunition, Winchester Ammunition, Rio Ammunition, Commonwealth Ordnance, Wiley X, Gamaliel Shooting Supply, Reaper Solutions, Hornady Ammunition, Vertex Tactical Clothing, Nine Line Apparel, IR Defense, RSR Steel Targets, ADS and BAE Systems.

Professional and amateur shooters from around the world will travel to the Rockcastle Shooting Center in Park City, KY on October 21-24, 2015 to compete in the industry’s most challenging and unconventional shooting competition. With a $50,000 first place cash prize, $200,000 prize table, over $100,000 in match cash and unprecedented payouts to the Lady and Junior Champions, the Trijicon Shooting Challenge is one of the most anticipated shooting competitions for 2015.

The event will feature three days of dynamic shooting in evenly weighted shooting disciplines, ranging from pistol, rifle, shotgun and combined arm segments. All firearms and ammunition will be provided for each competitor, thus shooters will compete with common firearms and ammunition…leveling the playing field like never before.

For updated registration and competition information navigate to www.trijiconshootingchallenge.com, or follow Trijicon on Facebook, Twitter and Instagram.

To learn more about the complete array of Brilliant Aiming Solutions^™ for the hunting, shooting, military and law enforcement markets, contact Trijicon^®, Inc. at (248) 960-7700 or visit www.trijicon.com.