Baltimore, MD (November 3, 2015) – Under Armour (NYSE:UA) is pleased to welcome revered waterfowl authority, Tony Vandemore to its roster of elite outdoor athletes. An expert hunter and devoted conservationist, Vandemore is the co-owner and operator of the number one waterfowl lodge in North America, Habitat Flats. In addition to his waterfowl expertise, Tony is a nationally published outdoor photographer.
As part of this new partnership, Tony will serve as the lead ambassador for Under Armour’s 2016 waterfowl initiative, educating the hunting and conservationist communities about the brand’s leading outdoor performance apparel, footwear and accessories. Additionally, Tony will represent Under Armour’s Outdoor category in marketing, digital and in-store activations.
“Tony Vandemore is one of the most well-respected professionals in the waterfowl community and we are so proud to have him as part of the Under Armour team,” said Bryan Offutt, Vice President, Outdoor Sales and Marketing, Under Armour. “Tony’s extensive conservation efforts and deep knowledge of the waterfowl category makes him an ideal ambassador for the Under Armour brand as we expand into this new category. ”
“I am thrilled at the opportunity to partner with Under Armour,” said Tony Vandemore. “Being in the field every day, there’s nothing more I rely on than durability and leading technology to support the pace of my hunting seasons,” continued Tony. “I am incredibly proud to represent this brand that stands for nothing less than excellence – in team spirit, mental fortitude, innovation and strength of character. The principles of our hunting heritage and conservation are paramount in my career, and I look forward to working with a world class brand that leads the industry in those values.”
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About Under Armour
Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand’s innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company’s website at www.uabiz.com.