Former Client: Under Armour

Former Client: Under Armour’s Innovative 2016 Men’s Whitetail Performance Collection

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Year in and year out, deer hunters take to the woods chasing their dream buck. To conquer this goal, experienced hunters understand there is no substitute for long hours spent in the woods. New for 2016, the men’s UA Stealth and Softershell collections give you the ability to push further when Mother Nature throws all she can at you.UA Stealth Jacket -

Integrating Under Armour’s pioneering ColdGear® Infrared technology, tiered STORM weather-proof system and industry-leading UA Scent Control technology, the men’s whitetail line of products features the most cutting-edge whitetail innovations to-date. The UA Stealth line has been equipped with the water-resistant STORM1 technology, UA Scent Control and high pile bonded sherpa fleece, keeping you dry and undetected during early-season spot and stalks. For those placing the utmost importance on comfort, warmth and stealth, the UA Softershell jacket and pant feature Under Armour’s Storm2, Scent Control and ColdGear Infrared technologies.

Under Armour Stealth Jacket: $149.99

  • 100% Polyester
  • Storm1—Water-resistant
  • UA Scent Control Technology
  • High pile bonded Sherpa fleece
  • 2 secure hand pockets

Under Armour Stealth Bib: $169.99

  • 100% Polyester
  • Storm1—Water-resistant
  • UA Scent Control Technology
  • High pile bonded Sherpa fleece
  • 2 secure cargo pockets
  • 2 hand pockets
  • ½ zip legs

Under Armour ColdGear® Infrared Scent Control Softershell Jacket: $199.99

  • Bonded 2 Layer Silent Shell
  • Storm2 – Highly water and wind-resistant
  • UA ColdGear® Infrared Technology
  • Harness compatible
  • Device pocket and tether
  • Drop tail construction for additional coverage
  • Secure sleeve call loops

 Under Armour ColdGear® Infrared Scent Control Softershell Pant: $189.99

  • Bonded 2 Layer Silent Shell
  • Storm2 – Highly water and wind-resistant
  • UA ColdGear® Infrared Technology
  • Harness compatible
  • Secure cargo pockets
  • Elastic high rise waist band
  • Interior leg zippers

Select products will be available at UA.com starting July 2016.

For media-related inquiries, please contact Eddie Stevenson at eddie@driftwoodmediacom.com.

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Former Client: Under Armour Introduces Unparalleled Footwear Collection for 2016

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From backcountry spot and stalks, to long-day sits in the treestand, hardcore hunters expect warm and dependable performance footwear to carry them through their pursuit. New for 2016, the UA Infil OPS GTX, Men’s Brow Tine, Thermal Coyote and Fat Tire GTX boots deliver the extra edge needed to defy any element the unforgiving outdoors throw your way.

Utilizing pinnacle footwear resources, Under Armour is once again proving why they are the leader in the outdoor performance footwear category. Incorporating technologies from GORE-TEX®, BOA®, Michelin®, Ortholite® and Primaloft®, Under Armour footwear helps hunters overcome any challenge, no matter the location or weather condition. UA Infil OPS GTX

2016 ushers in additional pioneering technologies unparalleled to the performance footwear market. The UA Thermal Coyote features Gerbing® heated liner with Bluetooth™ control for unprecedented user control over warmth. Now, comfort is at your fingertips with any compatible smartphone device. Integrating advanced mobile app technologies with the proven footwear resources outdoorsmen demand for success, you can trust Under Armour’s revered footwear collection to get the job done when it matters most.

UA Infil OPS GTX: $249.99

  • Synthetic/Textile
  • Waterproof leather and high abrasion textile upper
  • GORE-TEX® waterproof, breathable membrane
  • Anafoam™ overlay anatomically molded for precise fit
  • UA Scent Control lining w/Cupron® anti-bacterial copper infused sockliner top cover
  • Molded rubber toe cap
  • TPU stability chassis for heel lockdown and support
  • Scratch rubber heel overlay for durability
  • Full length EVA midsole with wishbone TPU plate
  • Vibram® outsole with MegaGrip rubber
  • 10” height

UA Men’s Brow Tine Boot: 1200G: $209.99 | 800G: $199.99 | 400G: $194.99 | Uninsulated: $184.99

  • PrimaLoft® 1200G, 800G or 400G insulation for maximum comfort available
  • Waterproof full grain leather with moisture wicking textile
  • GORE-TEX® waterproof, breathable membrane
  • UA Scent Control lining with Cupron® anti-bacterial copper infused sockliner top cover
  • Adjustable speed lacing system
  • PU sockliner with TPU arch and heel cradle
  • TPU shank in a molded EVA midsole
  • High abrasion rubber outsole sheds mud and debris
  • 8” height

UA Thermal Coyote: $299.99

  • Synthetic/Textile
  • Composite textile upper
  • Waterproof membrane
  • Gerbing® heated liner with Bluetooth™ control for maximum comfort
  • Molded rubber mudguard for abrasion protection
  • Dual density EVA midsole with forefoot/heel UA Charged® foam inserts
  • Anafoam stability chassis
  • ESS rock plate and TPU shank for protection, stability and support
  • Vibram® outsole with IceTrek™ rubber compound for traction in the coldest conditions

UA Fat Tire GTX: $199.99

  • Composite textile and foam construction for added support and comfort
  • GORE-TEX® waterproof, breathable membrane
  • BOA® speed closure system
  • Cupron® anti-bacterial copper infused sockliner top cover
  • UA Charged™ foam cushioning system
  • Michelin® outsole with Wild Gripper rubber compound for excellent traction on a variety of terrains

Select products will be available at UA.com starting July 2016.

For media-related inquiries, please contact Eddie Stevenson at eddie@driftwoodmediacom.com.

Former Client: Under Armour Introduces 2016 Women of Will Hunt Campaign

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Baltimore, MD (January 20, 2016)—Under Armour (NYSE:UA) announces its first-ever women’s hunting campaign featuring a new roster of female hunters. The UA women’s hunt campaign aims to educate, engage and empower female hunters, while celebrating the physical and inner fortitude of those women that bravely pursue their own path.

The campaign will feature top-notch female authorities in the outdoor industry. This Women of Will arsenal includes Outdoor Channel television powerhouses Eva Shockey, Tiffany Lakosky and Taylor Drury, experienced Northwest hunting guide Rachel Ahtila and revered fitness guru and bowhunter Sarah Bowmar. Additionally, Beka Garris, Kat Campbell, Kelsie Erickson Burford, Nikki Boxler, Krysten McDaniel, Rihana Cary, Karin Holder and Jessica Pilgrim will represent the UA brand.

The Women of Will hunt team will serve as lead ambassadors for Under Armour’s 2016 women’s hunt initiative, educating the hunting community about the brand’s leading outdoor performance apparel, footwear and accessories and will be integrated into a wide-range of through marketing, digital, trade shows and in-store activations throughout 2016.

“Female hunters are breathing new life into hunting, and are without a doubt the fastest growing segment of the industry,” said Bryan Offutt, Vice President, Outdoor Sales and Marketing, Under Armour. “Our 2016 UA women’s hunt collection integrates industry-leading technologies that deliver unprecedented performance in the field with a dedicated focus on fit, functionality and style. Female hunters have uncovered their passion for the outdoors, and we are the brand that values their independence and devotion to the sport.”

The UA Women of Will hunt team will debut the brand’s expansive women’s hunting collection, featuring technologies such as UA’s tiered STORM water and windproof system, ColdGear® Infrared and Ridge Reaper camo patterns for select items. Key 2016 women’s hunting styles include the UA Siberian, Chase and Stealth series and Ridge Reaper Serene Reversible vest.

Visit Under Armour at UA.com to check out the full collection of women’s hunting gear, and follow @UnderArmourHunt on Facebook, Twitter and Instagram.

About Under Armour

Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand’s innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company’s website at www.uabiz.com.

Former Client: Under Armour Amplifies Waterfowl Collection in 2016

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Baltimore, MD (January 19, 2016) – Under Armour (NYSE:UA) is pleased to announce the launch of their 2016 waterfowl initiative, including an expanded product collection and new roster of elite athletes. Partnering with waterfowl industry icons, Under Armour will expand their waterfowl category by educating and equipping hunters with the most innovative waterfowl gear and technology.

The performance brand has partnered with top-notch Waterfowl athletes to put their gear to the test. Revered waterfowler Tony Vandemore leads the team along with long-standing partners, the Outdoor Channel’s Duck Commander and Heartland Waterfowl, the Sportsman Channel’s Resistance TV and The Habit and long-time UA waterfowl athlete, Kelley Powers.

“We are excited to kick start 2016 with an enhanced collection of waterfowl gear and expanded athlete roster,” said Bryan Offutt, Vice President, Outdoor Sales and Marketing, Under Armour. “We have manically focused on every detail in our new waterfowl collection, providing hunters with the most technical product that has been tried and tested in the field by the industry’s most elite waterfowlers. We truly believe this product will give you every advantage out in the field. ”

Under Armour’s authorities will debut the new waterfowl collection from Under Armour, featuring the latest STORM and ColdGear® Infrared technologies. Key waterfowl styles include the Skysweeper parka and bib and UA STORM Cache Hybrid jacket.

Visit Under Armour at UA.com to check out the full collection of Under Armour hunting gear and follow @UnderArmourHunt on Facebook, Twitter and Instagram.

About Under Armour

Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand’s innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company’s website at www.uabiz.com.

Former Client: UNDER ARMOUR PARTNERS WITH WORLD-RENOWNED WATERFOWL HUNTER TONY VANDEMORE

UA Tony Vandemore

UA House LogoBaltimore, MD (November 3, 2015) – Under Armour (NYSE:UA) is pleased to welcome revered waterfowl authority, Tony Vandemore to its roster of elite outdoor athletes. An expert hunter and devoted conservationist, Vandemore is the co-owner and operator of the number one waterfowl lodge in North America, Habitat Flats. In addition to his waterfowl expertise, Tony is a nationally published outdoor photographer.

As part of this new partnership, Tony will serve as the lead ambassador for Under Armour’s 2016 waterfowl initiative, educating the hunting and conservationist communities about the brand’s leading outdoor performance apparel, footwear and accessories. Additionally, Tony will represent Under Armour’s Outdoor category in marketing, digital and in-store activations.

“Tony Vandemore is one of the most well-respected professionals in the waterfowl community and we are so proud to have him as part of the Under Armour team,” said Bryan Offutt, Vice President, Outdoor Sales and Marketing, Under Armour. “Tony’s extensive conservation efforts and deep knowledge of the waterfowl category makes him an ideal ambassador for the Under Armour brand as we expand into this new category. ”

“I am thrilled at the opportunity to partner with Under Armour,” said Tony Vandemore. “Being in the field every day, there’s nothing more I rely on than durability and leading technology to support the pace of my hunting seasons,” continued Tony. “I am incredibly proud to represent this brand that stands for nothing less than excellence – in team spirit, mental fortitude, innovation and strength of character. The principles of our hunting heritage and conservation are paramount in my career, and I look forward to working with a world class brand that leads the industry in those values.”

Visit Under Armour at UA.com to check out the full collection of Under Armour hunting gear and follow @UnderArmourHunt on Facebook, Twitter and Instagram.

For all media-related inquires, please contact Eddie Stevenson.

About Under Armour
Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand’s innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company’s website at www.uabiz.com.